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ActiveCampaign vs. HubSpot

All businesses need a platform that can help their growth through advertisements, marketing, automations, etc. You might have heard of two of the most available platforms, ActiveCampaign and HubSpot.

In this article, I will be comparing their features, advantages, and drawbacks. If you face issues deciding which platform to opt for, you have come to the right spot. I hope the below write-up helps you in making your choice.

ActiveCampaign vs. HubSpot


For those new to this, HubSpot is a CRM platform that mainly focuses on content management, customer service, marketing, etc. It’s an American developer built in the year 2006. It is known for creating great customer experiences and building relationships.

ActiveCampaign is a cloud software mainly designed for small businesses. It has excellent marketing features, email templates, automations, and so much more. It has many integrations that help make your work fun and quick.

Most people prefer ActiveCampaign because it is very easy to use. If you aren’t that tech-savvy, then ActiveCampaign is the ideal platform for you and your business.

Before moving into the comparison, two things should be kept in mind. First, ActiveCampaign is an email marketing platform before a CRM. Secondly, HubSpot is a CRM with more tools supporting marketing and customer service.

Email Marketing – ActiveCampaign vs. HubSpot

HubSpot offers great space for marketers to be creative and express their thoughts. It also has a huge variety of email templates and campaigns that make your business stand out. Through the use of email analytics, you get an insight into the progress your campaign is making.

Through these insights, you get a better understanding of the process and know the drawbacks. You can also keep track of our customer’s journey through automated emails. There are also other features available that help you personalize your campaigns.

When you integrate HubSpot email marketing tools with HubSpot CRM, they work like a charm. As your business grows slowly and steadily, it is essential to plan the campaigns accordingly based on the customer’s activity.

By doing so, you get to build a better rapport with your customers. For this purpose, all the tools needed are found in one place at HubSpot. In contrast, there isn’t such a feature available in ActiveCampaign.

As mentioned earlier, ActiveCampaign is primarily focused on email marketing. Here, you get to create beautiful and unique content for your customers. You also have various other tools such as segmentation, spilt-testing, and much more.

You can easily design campaigns by using the drag-and-drop feature. The only setback you would find in ActiveCampaign is that you do not see the result beforehand. This means that it can get difficult to understand the process of the design you wish to create.

Overall, it is an excellent platform to build and deliver beautiful emails to your customers.

Marketing Automations – ActiveCampaign vs. HubSpot

The HubSpot marketing automations do not just end at email follow-ups or event tracking, but more. You have the power to personalize various marketing automations in HubSpot.

You also have the option of automating your tasks by using triggers. For instance, when you activate a “trigger” as a page view, the workflow behind it will automatically begin to function.

ActiveCampaign has a drag and drop builder that helps set workflows quickly. When you automate your emails, you also get to keep track of the most regular customers. It is more beneficial when you add certain custom points to specific actions.

Through the help of site/event tracking, you get to know your customer’s activity on your webpage. With the use of that information, you can set triggers for the workflows. You can tag certain contacts to be highlighted. This highlight then will help your sales staff to take the next step.

The only drawback with ActiveCampaign Marketing Automations is that the Interface gets too difficult to navigate. You might know what you have to do, but finding the appropriate tools for it can take a while.

Integrations – ActiveCampaign vs. HubSpot

HubSpot has over 300 integrations to offer. As HubSpot plans on turning into an open platform, it keeps on adding newer integrations. These integrations help make your workflow smooth and quick.

Therefore, if you wish to have good apps for integrations, HubSpot is the ideal choice for you. Through these apps, you can perform various activities such as lead syncing, checking on abandoned carts, etc.

ActiveCampaign as well has 200+ integrations. It consists of apps such as accounting, analytics, CMS, etc. However, there is one drawback here. With ActiveCampaign integrations, you need to rely on Zapier fully.

Zapier ensures that the integrations get pushed through.

CRM – ActiveCampaign vs. HubSpot

If you wish to have a successful business life, it is important to manage your contacts well in the company. HubSpot has some useful and advanced CRM that helps you control your connections in the business.

You can also create various segments, which then can manage marketing campaigns as well. HubSpot also lets you view every possible communication you’ve had with any contact you selected.

Through it, you get to know the travel journey of your customer, which helps you in making your plans. The HubSpot CRM functions throughout the growth plan as well, because of which your teams get automatically updated.

You also have the right to restrict or grant access to the members of your team to view the data. Privacy of personal data is always the topmost priority. Therefore, this tip is very useful, especially when you own multiple businesses.

HubSpot CRM is simple to use, which is one of its best features. Most non-IT users face issues with other CRM platforms as they are complicated and not easy to navigate. However, that isn’t the case with HubSpot.

ActiveCampaign lets you perform various actions such as creating tasks, nurturing leads, etc., by centralizing the contact data. It saves a lot of time and effort. Just as mentioned in HubSpot, you get to view your conversation with your customers, thereby helping you in the future.


I hope the above honest comparison between ActiveCampaign and HubSpot helped you understand both platforms in a better way. Through the rough sketch you have now, you are all set to make your decision. You can also check our article on drip vs activecampaign.

You can still go through their tutorials to check out which of the platforms suit your business well.

Good Luck!

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