If you wish to be successful in business, it is necessary to build a rapport with customers. For this, it is essential to be in touch with them at regular intervals. Only when they are happy can a business sustain and maintain its hold in the market.
You can do this easily with the help of email marketing platforms. These simplify your work by ensuring that your customers are welcomed, rewarded for their loyalty, etc.
Nowadays, many businesses are using this to lure their customers and garner sales. While there are many email marketing platforms available, in this article, let’s study in detail about ActiveCampaign and Mailchimp.
A greater understanding of features and their usefulness will help you decide which is good for your business.
ActiveCampaign vs Mailchimp – Email Marketing
ActiveCampaign provides you with varied kinds of emails, newsletters, etc., with which you can attract new customers. Broadcast emails are the most popular as it lets you speak to thousands of viewers at once.
There is also a feature that lets you schedule and plans your emails. Accordingly, you can deliver messages on time. Email funnels are an excellent way to make more sales.
Through ActiveCampaign, you can set automations that would help make your contacts valuable paying customers. Many-a-times, there are instances where the right emails have gotten delivered to the wrong people.
ActiveCampaign ensures that such mishaps don’t happen with you by giving you the feature of segmentation. When you segment your audience into various groups, it helps in sending targeted emails.
Mailchimp has a type of email for every purpose. Through such mails, you can grab the attention of more viewers than usual. Right from newsletters to transactional emails, Mailchimp has got you covered. It helps you know your audience better.
The deliverability aspect of Mailchimp is right on the spot. It ensures that all your emails are delivered right on time with the use of delivery tools. Their emails also give you a professional look.
ActiveCampaign vs Mailchimp – Email Creation
As an ever-growing business, everyone wants to set a long-lasting impression on their viewers. ActiveCampaign offers over 125 predesigned email templates that are ready for use.
The best part of these templates is that all of them are highly responsive and are HTML friendly. ActiveCampaign makes sure that your email stands out from the other emails that the person might have received.
With the variety of options available, creating emails becomes more fun. You can pick any email template you like and customize it as per your requirement. All the email templates come free with any subscription pack you choose.
In Mailchimp, email creation is quick and easy. It has lots of design tools and layouts that help you create your ideal email template. You can add as much content as you wish in the form of images, text, videos, etc.
Their library consists of high-quality templates that you can customize as per your need. If you do not like the predesigned templates, you can customize your templates by adding your content and branding. Another excellent feature that Mailchimp possesses is the mobile-friendly tool.
Most email marketing platforms fail to consider mobile users. However, you can create emails that look the same on all screen sizes through this tool, thereby attracting more people.
Their drag and drop builder lets you be creative while you design your template.
ActiveCampaign vs Mailchimp – Automations
In today’s world, automations are a must-have on any online platform you work. Without automations, it can get challenging to get in touch with a large number of people.
ActiveCampaign offers some good marketing automations. It handles all the hard work for you. It helps you keep track of contact engagement through analytics, performance reporting, etc.
It also has a “drag and drop” automation builder, which lets you create your automations within minutes. You do not have to have excellent technical skills to manage this.
Mailchimp has excellent automations that are simple to use and keep track of all the data for you. It saves your time and gives the customer the best of experiences. Through these automations, you can create a workflow for your customers, starting from prospect up to purchase.
You could also send personalized emails to your customers. When you start a conversation with your customer, automations help you keep up the conversation and maintain that rapport.
Mailchimp also has excellent integrations that let you collect data from various apps. You can then use this data to create better workflows for your business. You can also automate tagging customers with specific interests.
ActiveCampaign vs Mailchimp – Pricing
One of the essential aspects while making a choice is the cost. Mailchimp offers four plans ranging in prices from low to high. Firstly, you have the Free plan, ideal for those who wish to experience it before investing in it.
The next plan is the Essentials plan, which begins at $9.99 per month. This plan is suitable for new businesses. Then, you have the Standard plan, which begins at $14.99 per month. It is one of the widely used plans.
Lastly, you have the Premium plan, which begins at $299 per month. It contains advanced segmentation, phone support, comparative reporting, and much more. You could opt for any plan that fits your scenario best.
In terms of pricing, ActiveCampaign seems more affordable as compared to Mailchimp. The only drawback is that ActiveCampaign does not offer you a free plan or a free trial.
Its starting plan, i.e., the Lite plan, begins at only $7.50 per month. It comprises email marketing, marketing automations, and much more.
The Plus plan begins at $35 per month and is the perfect fit for growing businesses. It has landing pages, advanced performance reporting, and so much more. The next plan, i.e., the Professional plan, is one that the majority of people use. It starts at $79.50 per month.
The final plan is the Enterprise plan which begins at $139.50 per month. Most businesses and companies use it. The only drawback here is that you do not get to experience a free trial of any plans.
Conclusion – Which is better? ActiveCampaign vs Mailchimp
The above write-up was all about ActiveCampaign vs Mailchimp. I hope it helped you understand them in a better way and help you improve your email marketing efforts. You can also check our article on ConvertKit Vs. ActiveCampaign. The decision lies entirely in your hand now. Ensure that you go through all the aspects and choose the one that fits your requirements best.