ActiveCampaign vs Marketo

It is essential to get the proper Marketing Software for your business since it runs your entire company. Marketo and ActiveCampaignare two of the best marketing software on the market.

They are well known and loved by most people. If you are confused, I hope this comparison helps sort out the issue. ActiveCampaign is an excellent marketing automation software specially designed for small and large businesses.

On the other hand, Marketo is meant only for small-scale businesses, and it doesn’t take much time to set up and is easy to use. The article will look into the pros and cons of each platform, giving you a better view of how they function.


Overview – ActiveCampaign Vs Marketo

ActiveCampaign came into being over a decade ago, and it has been on the market since then, and it is the supporter of various companies. It offers excellent marketing automation and CRM solutions. Whether you are a beginner or a professional in the field, ActiveCampaign fits anyone perfectly.

ActiveCampaign grows together with your company and ensures that you reach as many viewers as possible. It is well versed in email marketing, lead scoring, and much more.

Marketo is the perfect fit for current demand marketing. Although it isn’t as old as ActiveCampaign, it has done quite well in the market so far. It is known for its lead management, marketing automation, email marketing, and much more.

It is a little complicated to use compared to ActiveCampaign, but you get demo sessions that can help. They also have a resource center that caters to your queries regarding the software and its functionality.

Email Marketing – ActiveCampaign Vs Marketo

ActiveCampaign has varied options of emails that you could send to your audience. A few of the most common ones are triggered emails, targeted emails, broadcast emails,etc. Creating them is easy and quick.

ActiveCampaign has a library of pre-designed templates. The choices available are few, but they are made to fit your themes and occasions. Nevertheless, if you do not like the options available, you could build your templates from scratch.

The drag and drop builder makes creating templates fun. You reach out to a large audience with the correct information through the various emails available. Trigger-based emails work well to ensure that the customers do not leave your side.

You could set triggers such as abandoning a cart for over two days, new offers, etc. The catchier your email is, the higher are the chances of the customer clicking on it.

With Marketo, you can send beautiful and unique emails to your viewers even at the slightest behavior that your viewers take. Marketo also ensures that you do not make the mistakes that most email marketers make.

They have an e-book that guides you through the email marketing process. It has responsive email templates that make creating email campaigns easy and fun. Marketo also features a visual editor that edits your templates just as you want.

You can also send personalized emails by tapping into your customer’s behavior and sending them the right message and the right time.

Marketing Automations – ActiveCampaign vs Marketo

Automations are a must in any email marketing or CRM platform. They make work light and fast. With automations, you can reach a thousand people in one go—no need for any extra employee to do the same for you.

ActiveCampaign offers a more innovative and better automation experience. You can automate emails, track contact engagement, collect information from social media, landing pages, and much more.

It also has a drag-and-drop automation builder that helps you create automations within seconds, and you do not require any professional knowledge for it. Through automations, you also get to see a customer’s complete lifecycle with you.

Getting accurate data through a bird’s eye view helps plan future schemes and offers for your store. You could try the automations feature for free for the first 14 days, and no credentials are required.

Marketo lets you quickly build automated campaigns that help interact and maintain constant customer contact. You can help the customers know everything about the products they are interested in buying.

You can automate messages as well, and no IT support is required. It also provides you with a proper chart that helps measure the revenue and response from the customers.

Service and Support – ActiveCampaign vs Marketo

Customer service is the topmost priority in any platform. If the customers don’t feel valued, all your effort goes down the drain. You need to ensure that your customer is treated like a king. ActiveCampaign offers one of the best services and support to its users.

They make the service personal by tapping into your history with the store and helping you reach the customer in the right way. You get to see the problems and queries the customer has had in the past and help them in a better manner.

Marketo breaks all the barriers between you and them. You could make a call or chat with the customer services team easily. Support is available 24/7, ensuring that you get answers to all your queries.

You get personalized guidance through Marketo that gives technical assistance when needed. They also offer educational services that help improve your marketing skills with Marketo.

Pricing – ActiveCampaign vs Marketo

When prices are considered, ActiveCampaign is much affordable than Marketo. ActiveCampaign was designed for small to medium-sized business and, therefore, take the cost aspect into higher consideration.

On the other hand, Marketo was designed for large businesses, and therefore its price begins at a higher rate. Both the platforms offer a free trial with no credit card details required. Once you have tried the software, you get a clear picture of which platform you prefer better.

Note that – both ActiveCampaign and Marketo offer four different plans each. However, prices vary drastically, increasing with the increasing number of users. You can also check our article on Zoho Vs Activecampaign.


You might have got a rough sketch of how the platforms function. Ensure that you try the free trial available before making your choice. If you have just started a business and the price factor is important to you, I’d suggest opting for ActiveCampaign.

Nevertheless, make sure to consider all the other factors as well. All the best!

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