ActiveCampaign vs Pipedrive

Investing in a CRM is a crucial decision that decides any company’s success or downfall. I’m sure you are in the same situation right now. If you are in a dilemma choosing either ActiveCampaign or Pipedrive, you have come to the right place.

The article below will provide you with a detailed view of both CRMs. But before jumping into the article, you need to ensure that you have your list prepared. This list must consist of all the requirements, demands, queries, etc., that you have regarding the CRM you want.

Once you have that in place, you are all set to start. Let’s begin

Brief History – ActiveCampaign vs Pipedrive

Pipedrive is a cloud-based software founded in 2010, and it has been on the market since then, winning the hearts of many people in business. It has won several rewards for being the best CRM, Easiest to use CRM, and much more.

Currently, it has over 95,000 customers worldwide. It is entirely customizable and is fit for beginners as well. ActiveCampaign, on the other hand, is more of a marketing automation software than a CRM.

It was founded in 2003 and has been at its best since then. Most companies worldwide use and recommend ActiveCampaign, and it was specially designed for small to medium-sized businesses.

However, ActiveCampaign is used by large companies as well today. It is known for its excellent email marketing tools and marketing automation. However, it also caters to CRM resources. Over the years, it has become one of the most used software on the market.

Email Marketing and CRM – ActiveCampaign Vs. Pipedrive

Pipedrive lets you create versatile and beautiful email campaigns with ease. We know how effective an email is, and so with Pipedrive, you can build emails that are attractive and catch the attention of more people.

It helps nurture communication and gather more leads. Pipedrive has features that help you build trust and get more sales. You can send personalized messages and also initiate communications with your viewers.

The more you contact them, the better it is for your business. The customer must feel loved and valued.

Similarly, ActiveCampaign, lets you create beautiful emails with the drag and drop builder. If you have the time to build your email templates from scratch, you could pick any from the template library and modify them to match your requirements.

Newsletters and campaigns are also easy to create. They ensure that your customer stays in contact with you and is aware of the new deals and offers you have for them. Through targeted emails, you get to send the right messages to the right set of audiences.

It makes them feel like you know them and their preferences. Email funnels are also another feature that converts your contacts to repeated customers. You could schedule emails and messages that have to be delivered in the future, like the first anniversary with the company, birthday wishes, etc.

Sales Automation – ActiveCampaign vs Pipedrive

 A sales automations ensures that your work is not piled up and is finished on time.With ActiveCampaign, you can automate contact management and lead prioritization, and sales automation ensures that your entire sales process carries on smoothly.

You do not have to indulge in mundane tasks like monitoring the deals, tracking tasks, etc. The automations takes care of all that for you. There’s no need to chase a phone number or email address to get a lead’s detail. You can update contact details and then get a full view of that particular lead.

Pipedrive lets you automate any step in the sales process. You could trigger personalized emails, move a deal, etc. It also has a unique feature called the Sales Assistant. We all know how much we wish to eliminate all the taxing work but fail to understand where to begin, and the Sales Assistant helps you just with that.

You get behavior-based cards that contain information about app integration, performance tips, etc. These tips help you navigate through work with ease. The best part is that all these tips are set where you need them the most.

Integrations – ActiveCampaign vs Pipedrive

Integrations lessen the workload on you and your teammates. Nowadays, almost all software integrates with other apps making work-life smooth, and ActiveCampaign connects with over 850 apps.

It connects with accounting, ecommerce, database, and even analytics apps. Some well-known apps are Shopify, Zapier, Google Analytics, and Facebook.

Similar to ActiveCampaign, even Pipedrive connects to various apps on the market. It caters to customer support, email marketing, lead generation, resource management, and many more.

If you do not find the app you want, Pipedrive has a powerful API system that lets you build your app. It is up to you to use the app for your company or all the Pipedrive users.

Pricing – ActiveCampaign vs Pipedrive

ActiveCampaign and Pipedrive provide a 14-day trial that helps you understand how the platforms function. They do not have a free plan, but they are pretty affordable.

ActiveCampaign has four plans: The Lite plan, Plus plan, Professional Plan, and the Enterprise plan. These plans begin at $9, $49, $149, and $258 monthly for 500 users.

Pipedrive also has four plans: Essential, Advanced, professional, and Enterprise. These plans cost $12.50, $24.90, $49.90 and $90 respectively. Although the prices seem less compared with ActiveCampaign, they rise when the number of users increases.

You also have the feature to add unique features to your plan. For example – Web Visitor Add-on – $41, Lead Booster Add-on – $32.50. You can also check our article on Activecampaign Vs Marketo.


Based on the comparison you saw above, both the platforms are efficient in their work; however, you need to decide based on your company size and the requirements you want.

For instance, if you have an extensive business with demands that a small softwares cannot handle, you should opt for ActiveCampaign. It is ideal for both small and big companies and is affordable.

It is the perfect tool for CRM and email marketing.

However, if you are not a professional and looking for a simpler and cheaper platform that could meet the needs of your business, I’d suggest you opt for Pipedrive.  Either way, ensure that you do not make any decisions in a rush. It has the power to lead you to success or destroy your business. Good luck!

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