AWeber vs Constant Contact

AWeber vs Constant Contact

An email marketing product helps small businesses and freelancers increase revenues using the power of digital marketing and expand lead generation. An email marketing platform helps you to add power to the marketing efforts of your company without you having to add extra employees.

Constant Contact and AWeber are two popular brands in the field of email marketing. They enable businesses of different sizes to send and create targeted emails, set up autoresponders based upon certain triggers and analyze campaign metrics.

Their functionality can appear to be quite similar. This makes it difficult for you to arrive at a decision which one would be suitable for your company to integrate and use. Below we review the two for some important features.

AWeber vs Constant Contact – Email Templates

Constant Contact has an intuitive email editor. It lets you drag-and-drop elements. There is a choice of hundreds of templates. There are more than 400 templates that are pre-designed.

You can also personalize the emails using the customer’s name quickly. There is an image library having a capacity of up to 2 GB for your media which you can use. There is a stock gallery for images as well.

Once you create your email you can preview it easily before you send it. There is an HTML editor as well for those who want to design templates from scratch. Constant touch does not offer mobile preview options.

AWeber has a template design that is well suited for novices. Users can easily choose a template and then insert content. There are more than 700 templates that are pre-designed available. The template range is impressive and it is easy to locate one which would suit your needs. If you want to develop custom templates it requires you to know HTML and is time-consuming. However, one of the biggest disadvantages of the templates of AWeber is that they are impractical and old fashioned. They require a much-needed upgrade.  AWeber has a drag-and-drop editor and a stock gallery for images as well.

Comparing both, we see that from the perspective of usability, AWeber is more well equipped than Constant Contact. It offers eye-catching templates. These templates are great to be viewed on mobile and easy to review, modify, and approve.

AWeber vs Constant Contact – Autoresponders

AWeber was the first email marketing service platform to offer autoresponders. It is very easy to send emails depending upon time intervals using AWeber. You can also easily set up drip campaigns. You can create an email campaign for a new subscriber or send emails particularly for events such as an anniversary or a birthday. However, only basic workflows for automation can be created using it.

AWeber offers users an easy way to create segment lists and autoresponders. This allows marketers to deliver only relevant content for their subscribers. Businesses can set up drip campaigns that are customized such as product launches, customer onboarding, or an online course. Also, the users can give each recipient a message number and mail the emails accordingly. This includes customized messages as well.

AWeber gives flexibility to small businesses to manage contacts, customize templates, and set up autoresponders depending up on time and day. It has tracking features that let you see that in the lifecycle of the campaign, where the contacts are present.

AWeber also helps you know which campaigns had the most activity and which had the most unsubscribes.

Constant Contact on the other hand has easy-to-use marketing automation. It has capabilities like event registration, real-time reporting, and contact management. Its features of automation help users schedule autoresponder series.

Constant Contact has nearly similar features of automation available when you compare it with AWeber. You can set up special drip campaigns helping you send emails after a predefined time. This could be based on the number of minutes, hours, or days apart.

Based on certain triggers you can distribute welcome, anniversary, and birthday mails to recipients. Constant Contact also offers reports that are comprehensive that give you statistics on clicks, opens, unsubscribes, forwards, and more.

Constant Contact’s functionality for the autoresponder lets users make an email series for clients that are similar and set up messages that are targeted to recipients.

Businesses can send messages that are automated to visitors who sign up for the newsletter or those who purchase a product. However, the users have to wait for a day after the addition of the new contact’s email to the autoresponder list. Only then the list is synced and updated so that new subscribers can receive messages.

The feature for giving a message number to the subscriber is not there in Constant Contact. Again, there is no feature to enable you the use of automation workflows that are advanced.

Both Constant Contact and AWeber allow users to set up email delivery that is based on particular triggers. This email delivery is automated. However, the users of AWeber can assign contact tags that can help the users determine which of the messages goes out when and to whom. This feature is not present in Constant Contact.

AWeber vs Constant Contact

AWeber vs Constant Contact – Pricing

Constant Contact comes in two pricing plans. The cheapest plan costs only $5. This is far lower than AWeber. Like AWeber, the email plans have almost similar features and differ only in the number of contacts that you can send mails to and the storage space for the media library. 

However, the premium plan called Email Plus has extra features. It gives you a dedicated IP address. Your final cost will be depending upon the plan that you choose and the number of contacts you have.

The pricing tiers are mainly two – Email Plus and Email. Constant Contact offers a 15% discount for annual and half-yearly payments. There is also a discount for nonprofits of 30%. Constant Contact has a lot of options and flexibility if you want to change your plan too.

You can do it even while in the middle of a subscription billing cycle. There is also a free trial of 60-days.

The pricing of the Email plan is as follows:

  • 0 to 500 contacts – $20/month, $17/month (annually)
  • 501 to 2,500 contacts – $45/month, $38.25/month (annually)
  • 2,501 to 5,000 contacts – $65/month, $55.25/month (annually)
  • 5,001 to 10,000 contacts – $95/month, $80.75/month (annually)
  • 10,001 to 15,000 contacts- $195/month, $165.75/month (annually)
  • 15,001 to 25,000 contacts – $225/month, $191.25/month (annually)
  • 25,001 to 30,000 contacts – $295/month, $250.75/month (annually)
  • 30,001 to 35,000 contacts- $315/month, $267.75/month (annually)
  • 35,001 to 50,000 contacts- $335/month, $284.75/month (annually)
  • More than 50,000 contacts: Contact the Constant Contact sales team

The pricing of the Email Plus plan is as follows:

  • 0 to 500 contacts – $45/month, $38.25/month (annually)
  • 501 to 2,500 contacts – $70/month, $59.50/month (annually)
  • 2,501 to 5,000 contacts – $95/month, $80.75/month (annually)
  • 5,001 to 10,000 contacts – $125/month, $106.25/month (annually)
  • 10,001 to 15,000 contacts – $195/month, $165.75/month (annually)
  • 15,001 to 25,000 contacts – $225/month, $191.25/month (annually)
  • 25,001 to 30,000 contacts – $295/month, $250.75/month (annually)
  • 30,001 to 35,000 contacts – $315/month, $267.75/month (annually)
  • 35,001 to 50,000 contacts – $335/month, $284.75/month (annually)
  • More than 50,000 contacts: Contact the Constant Contact sales team

AWeber has three pricing packages. Every plan comes with all the features. The difference between the plan is the number of subscribers you can host. All the plans have the same features no matter what plan you buy. You can also use all the features of AWeber while using the free trial of AWeber for 30-days.

The top plan allows 5,000 contacts in your contact list, you can still use your list for more subscribers by paying $69/month for 10,000 contacts, $149/month for 25,000 contacts in your contact list, and for over 25,000 contacts, you can get a custom plan meant for enterprises for contact lists of over 25,000.

You can change plans at the end of the billing cycle either monthly or annually depending on how you pay. Users who subscribe for a whole year and pay upfront, get a 14% discount. Nonprofits get a 25% discount after getting the first 3 months free. Students having a valid email address will get a 20% discount.

Which is Better – AWeber vs Constant Contact

Constant Contact and AWeber are fully featured and advanced email marketing services solutions with automation capabilities that are robust. Having an interface that is easier to use and more integrations, Constant Contact is positioned firmly ahead.

Although both offer similar features the pricing of constant support is flexible and lower. However, AWeber can’t be ignored. It has good options for segmentation and great customer support. This makes it a good option for small businesses and freelancers.

While Constant Contact has a lengthy free trial for 60-days, AWeber offers pricing tiers that give access to all of its features not depending on the number of subscribers in a user’s database. This can enable companies with lesser contacts to make use of the platform without having to exceed their budget.

For those that need hands-on training, Constant Contact’s wins in this area, as AWeber does not have in-person classes. However, AWeber is excellent at advanced automation and also at the development of custom templates. This is important to many businesses. You can check our detailed article on Active Campaign vs AWeber.

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