Email marketing tools have gained huge popularity recently for promoting business and increasing profits. In this article, two such tools are reviewed and compared.
One is Infusionsoft which is an integrated marketing and sales platform. It has a CRM (Customer Relationship Management) tool built in it. It also has functionality for the shopping cart.
Aweber on the other hand is a more vanilla tool for email marketing. To decide which of these two products you should go for, you should take into consideration what is right for your business and what are your needs.
Email marketing is now much more important than ever. This makes this post about Infusionsoft vs Aweber crucial.
AWeber vs Infusionsoft – Email Templates
For a beginner, the task of email marketing can be difficult. Composing an email that engages and interacts with recipients requires persuasion and copywriting skills. You may have to learn about how to design the emails to increase the conversion rate. You may also need to make people care about the message sent by you.
You can’t send messages to people who are not on your email list. The key factor for email marketing that’s successful is to have the right people who will accept your emails. For this, you can make a form and embed it into the website. This can help you make visitors to subscribers.
While composing emails, email templates that are already built-in help a great deal. They ease the job of designing the email from scratch. They are ready formats and only the information needed has to be entered into them. They save a lot of time. They save you the trouble of coding in software languages like HTML as well.
Aweber lets its users create excellent and beautiful emails and forms using its drag and drop editor. And even if you don’t have design skills, you can easily drag and drop different elements to the email until you can achieve the look you desire.
In Aweber, there are hundreds of email templates and forms that you can choose from. The templates have design settings and preset elements you can customize and edit at will. You just have to choose a template and make changes to it. Then you can mail it to subscribers. This whole process will take just a few minutes.
Infusionsoft’s email templates are easy to use. They can be quickly optimized, launched, and customized on the fly. In Infusionsoft the templates are great overall. They can be used for successful email campaigns. It has good template management features too.
AWeber vs Infusionsoft – Autoresponders
For small and medium business owners, automation of emails is a key factor to invest in an email marketing tool. You can save a lot of time by using software to automate the sending of emails. The extra time can be devoted to something else like family interests or even growing your business.
The automation workflow is the most important component of email marketing strategy. The purpose of automation tools decreases the friction between the business and business owners.
Instead of sending emails manually and following up with subscribers, the tool automatically does this task. These tools can be used to send drip campaigns and to organize the users based on workflow rules.
Sending and building emails in Aweber is easy, quick, and cost-effective. It is easy to automate the sending of emails. It is easy to track them too. However, for intelligent targeted email marketing, the offering from Aweber is too old fashioned as compared to Infusionsoft.
Aweber is still managed manually. If you have a list that’s small it is not much of an issue. But if you have hundreds or thousands of subscribers in the database, then working with the email list to optimize the market can take a lot of time.
Compared to this, Infusionsoft allows you to automate almost all parts of your marketing and sales activities. These include list targeting, list tracking, reporting, and analytics.
In Infusionsoft, your email campaigns can be adjusted easily. You can scale down or scale up depending upon results. Depending upon the ability of your venture to satisfy the needs of the number of customers your marketing efforts and new sales have brought in you can tweak your email campaigns.
Since much of this is automated, all you have to do is lookout for the results. You can periodically adjust the email programs after you figure out what factors help your business. One much appreciated and unique feature of Infusionsoft is their ‘Campaign Builder’.
Using this special tool, you can plan and execute every part of your marketing campaign. You can personalize and segment as you go and build it after that. Once you have configured it the campaign is ready to be launched. It runs automatically after that.
Infusionsoft has a drag-and-drop workflow builder. This makes it easy for users to make flows to funnel subscribers to get the right messages. The tool’s main focus is on what you can achieve with the workflow (automation). You can set a goal available (email link clicked, tag applied, the form submitted, and more), and you can work on creating an automation workflow to meet the goal.
Comparing the two, the Autoresponder from Aweber is not as advanced as Infusionsoft. However, it is quite good and is good for drip campaigns. However, many advanced features of automation that Infusionsoft has which are critical and time-saving are absent in AWeber.
AWeber vs Infusionsoft – Pricing
Aweber gives you a 30-day free trial to try the email marketing tool. Even the premium features are offered. After that, the charges are $19/month for up to 500 subscribers. You get to send unlimited emails. Pricing increases reasonably as you build your list.
For subscribers from 501-2,500, you need to pay $29/month. For subscribers from 2,501-5,000, the charge is $49/month.
Pricing continues to increase till you reach 25,000 subscribers. After crossing 25000 subscribers you will have to get a special quote from Aweber team for this volume.
AWeber enterprise plans come with a lot of tools and features including unlimited emails, email creation tools, sign-up forms, autoresponders, and simple automation.
The price you need to pay depends on the number of active subscribers. In Aweber, the number of subscribers depends upon the total number of email subscribers in each email list. If you have the same subscriber in more than one list then you will be charged every time the subscriber is in a separate list. The duplicate entry of subscribers is charged as a separate subscriber. You are charged for even the people who have unsubscribed.
The pricing for Infusion soft is tricky. The tool is more complicated and advanced compared to Aweber. In comparison to Aweber, it is expensive.
The charges are $99 per month for less than 500 subscribers. This pricing is for basic features. If you need to add features like sales functions and e-commerce, the cost could go as high as $217 per month.
At this moment, there is a 70% discount for paid subscribers during the first three months. It cost $30 a month till the third month. After that, it costs $99 per month. There is a limited features 14-day trial that you can try to see if this tool suits you or not.
Infusionsoft has a pricing solution that depends on the features that you need and the total number of users that you have. The onboarding charges for users who are new are $299. You have to compulsorily take it whether you like it or not. After that, you may choose any of the following packages.
- Up to 500 contacts – $80/month
- Up to 1,500 contacts – $104/month
- Up to 2,500 contacts – $144/month
- Up to 5,000 contacts – $184/month
- Up to 10,000 contacts – $240/month
- Up to 25,000 contacts – $280month
- Up to 50,000 contacts – $304/month
These plans come with the following:
- 1 user account
- Marketing automation
- Contact management
- Unlimited emails
Additional functions like e-commerce and sales pipeline can be added. They will cost more additionally than the monthly payment.
Which is Better – AWeber vs Infusionsoft
Aweber is ideal for those who want a straightforward and simple email platform. It will get the job done for you. The templates for the emails let you put in place a strategy for email marketing for your business.
It connects and can be integrated with popular tools for marketing and software seamlessly. This gives your email marketing a boost. However, it is not a tool with the most advanced features.
Infusionsoft is perfect for businesses that are already generating a good amount of income. It is ideal for business ventures that want to go to the next level of email marketing and increase profits. The Kickstarter plan that is mandatory and their pricing will drive the small businesses away.
However, if you think that this is the tool that suits your business needs and you can pay the costs, then this email marketing platform won’t disappoint you as it is an all-in-one marketing solution.
It has one of the best automation workflow features and also has a CRM add-on to analyze the sales funnel in a more effective way. You can check our detailed article on How Does AWeber Work?