Surveys include close-ended questions that are very useful to get more information about the customer regarding their likes, needs, etc. These will help you to work out different promotional campaigns that meet the customer’s requirements. If there are certain areas, which need improvement, that also can be worked out.
A survey isn’t just information, but vital information, as it helps develop strategies keeping the customer in mind. Online surveys are thus an essential marketing tool, which should be appropriately used and channelized to get the best out of it.
This article shows how GetResponse online surveys are created to strengthen and grow your business further.
Steps for Survey Creation
GetResponse Online Surveys are very easy to create. Once correctly formulated, they will help you know what is in your customers’ minds. Also, what the customers are looking out for from your business. For creating a survey, you need to follow the following steps:
Begin by going to the “Menu” option.
Now click on “Forms and Surveys”.
You will be able to see the “Manage forms” option.
Go to “Surveys” first, click on “Manage Surveys” and then on “Create Surveys”.
Fill in all the necessary information here and then click “Next Step”.
Now, the further step is adding questions to the survey. It is made possible by using the “drag-and-drop tool”, available at the right.
It gives you a choice regarding the type of questions you may want to include in your survey. You can choose between MCQ (Single answer), MCQ (More than one answer), Answers in a line, Answers in the form of paragraph, Subscription form, etc.
If you want to make some changes to the survey, you can click on the “Edit button”. This button is available on the right side of any question. You can also use it if you want to shift the question’s position.
All you have to do is click on it so that the drag-and-drop feature is activated. You can now move it to wherever you want it to be placed.
Another essential feature in the GetResponse survey form is customizing your questions, depending on your customers. It lets you collect all the vital information you need about your customer, viz, their organization’s name, phone numbers, number of employees, etc.
However, the option of customizing isn’t fit for multiple-choice questions.
Once your survey is out and has begun getting responses, the question that arises is, where can I find the results of this survey? For that, you would have to follow the steps given below:
1. Go to the “Menu” and choose “Forms and Surveys”.
2. On the next page, enter the Survey Statistics Tab.
3. You can click the survey you wish to review and have a look at it.
4. If you want to see the number of people who have fully answered your survey, choose the summary tab.
5. To get a detailed summary of each question, choose the question section.
6. If you click on “See More Details”, you will see each respondent’s answers.
7. You could also select the respondent tab to view statistics based on any specific criteria you want.
Building Relationships
Research conducted in this area shows the utmost importance of surveys in understanding your customers’ minds. They rank in the top 3 positions as a valuable means to target the customers according to their needs.
This method is widely used to mark the customers for their loyalty to the brand, assure top quality, build a relationship, etc. It helps in maintaining the existing relationship and improvise the service and quality of products.
The “Nasty Gal” email especially works on making the customers feel special, respecting their opinions, expressing willingness to listen to what they have to say. It acts as an incentive, and many customers take part and share their concerns in this process.
It is helpful to both the customer as well as the organization. The customer feels appreciated, and the organization gets the feedback needed to work on it.
Customer Satisfaction
Customer satisfaction is possible only through constant improvisation. For this, regular feedback with regards to areas of concern is a must. Customers should be given a chance to rank the organization regarding its products, services, after-sales, etc. This gives a fair idea to the organization about the areas where they need to work better.
Survey emails sent by “Farfetch” do an amazing job for them. They value the customers’ time and make them feel special by asking their opinions on how they can perform better than their current status. Moreover, customers get double-benefit, as on completing this survey, selected customers get entitled to free vouchers.
Immediate Survey
Some experiences can either be too good or bad; however, the joy or sorrow in expressing them at the right moment makes a lot of difference. “Naked Pizza” email is one of its kind, where customers get to express their feeling immediately after consuming a pizza. The responses are bound to be genuine, as the experience is fresh in the customers’ minds.
“Orbitz email” aims at providing information to its subsequent customers by taking information from you. It can be about your visit to a shopping mall, a product you purchase, or a place you visited. The information provided by you is used to give feedback to customers when they ask about it.
It is the height of simplicity, where customers of Swamp Rabbit Cafe & Grocery can give immediate feedback. This is done with the help of smileys.
Conclusion
As you can see from the above write-up, it is all about the Survey feature available on GetResponse. I hope you have got a rough idea of how to use it. It is quite easy and efficient. Once you have used it, you will find it much more interesting. You can also check our article on GetResponse email marketing review.
Whether you are a beginner or a professional, it doesn’t matter. The GetResponse survey feature is fit for all. So, all the best to you for your journey ahead!