Every business has a marketing platform that helps and guides it through its journey. Therefore, the future of any company lies in the forum that they choose. In the article, I will be talking about two of the well-known platforms on the internet – Ontraport & ActiveCampaign.
Ontraport is a CRM and a marketing software mainly designed for small businesses to help them understand the market better. The platform enables you to manage clients, keep track of reports, send out emails, and much more.
ActiveCampaign was mainly an email marketing platform established in 2003. It started by catering to the marketing needs of small companies and industries. However, now it is used by companies all over the world.
If you struggle to decide between the two platforms, you have come to the right spot. There is no denying that both these forums are going to give you different results. Nevertheless, it entirely depends upon what your business is all about and what its size is.
Ease of Use – Ontraport vs. ActiveCampaign
We all know that the one thing that most people look for in any software is its usability. If the platform is promising in terms of its features but very challenging to use, it’ll be simply a waste of money.
As mentioned earlier, Ontraport is a CRM plus marketing platform, which means it consists of loads of advanced tools and features. Although it provides you with so many features, it fails to make them easily accessible.
If you aren’t experienced in digital marketing or using such a platform, you will find it challenging to navigate through it. However, those who are accustomed to such a system will find it easy to use.
If you are a beginner, I wouldn’t recommend you to opt for Ontraport unless you have a trustworthy and highly experienced team at hand. ActiveCampaign, on the other hand, has a well-designed user interface.
As it has been competing in the market for so long, it knows what people desire. Its dashboard consists of KPIs displayed in the form of charts and numbers. The menu has submenus and special categories that help you navigate through the platform without any help.
Such a simple system helps in getting more and more people to opt for it. To summarize, AciveCampaign is suitable for beginners as well as professionals in the field.
Email Designing – Ontraport vs. ActiveCampaign
With Ontraport, you can send emails directly from your contact area. You only have to select the contacts you would want to send emails to. Ontraport supports not only emails but also SMS messages, physical postcards, and much more.
One drawback with the Ontraport emailing system is that it does not have an email broadcast. As far as email designing is concerned, you can customize your emails in the OntraMail editing tool. It is available in the campaigns section on the dashboard.
This tool acts as the editor for the emails and the landing pages as well. In such a manner, Ontraport uses one editor for all operations related to designs. Here, you get two options to go ahead. You could either build your template or use one of the existing templates.
It offers a wide variety of beautifully designed templates that would match your requirements. However, if you choose the first option, it does not mean you have to create the emails entirely on your own.
Ontraport provides you with pre-existing blocks that could help you in filling the content you wish to add. Similar to Ontraport, ActiveCampaign offers you various ways of designing templates.
ActiveCampaign has multiple choices of templates available. The drag-and-drop builder lets you pick any template and customize it as per your need. If you’re good at HTML coding, you could use the HTML editor as well.
ActiveCampaign provides an HTML editor that lets you create your dynamic templates and attract more customers to your business. It also supports various customizations with which you can make your content much more likable.
There isn’t a winner in this comparison as both platforms offer a wide range of features.
Pricing – Ontraport vs. ActiveCampaign
The price factor is one of the main factors concerning decision-making. Ontraport offers four different plans. The first plan starts at $79 per month for 1000 contacts and unlimited emails.
The price differs based on the number of subscribers you select. Next, you have the Plus and the Pro plan, starting at $147 and $297 per month, respectively. The Pro plan is much popular and is used by the majority of the businessmen in the market.
It gives you 10,000 contacts and unlimited emails facility. You also are provided with UTM tracking, free email consultation, and much more. Lastly, you have the Enterprise plan that begins at $497 per month.
Although it is costly, it’s worth every penny. You get access to every feature provided by Ontraport.
ActiveCampaign, on the other hand, is much cheaper than Ontraport. Its Lite plan starts at just $7.50 per month. It comprises marketing automations, email marketing, subscription forms, etc.
Next, you have the Plus plan starting at $35 per month. Most newly started businesses use this plan as it is affordable and comprises all their basic requirements. The highly used plan is the Professional plan that starts at $79.50 per month.
It includes everything in the Plus plan and additional features such as website personalization, site messages, etc. The final plan offered by ActiveCampaign is the Enterprise plan. It begins at $139.50 per month. It includes all ActiveCampaign features in this plan.
Note that the prices mentioned above for ActiveCampaign plans are for up to 500 subscribers only. The costs will increase depending upon the number of contacts you choose.
Based on the above comparison, you can now have an idea of what exactly you want for your business. There’s no denying that both platforms are simply excellent and offer you only the best. You can also check our article on klaviyo vs activecampaign.
However, it would help if you decide based on what is best for your business—all the best for your plans head. Good Luck!